One of our biggest focus points was maintaining a very distinct personality from the rest of the sustainable shops dotted around London.

We decided to double down on the playful shapes that characterise ZeroZero, making them a strong focus of attention, as well as leaning heavily on our main colour, the neon green. Working with such a strong colour as the only brand expression, posed quite a big graphic challenge but successfully ensured that ZeroZero would be instantly recognisable among all the other stores.

As the design lead for ZeroZero, I brought to life Edition 2 and 3 of the store, creating a consistent and recognisable visual experience.

This included the creation of social ads - both in static and video form - merch, catalogue, shopify website, in-store printed deliverables such as posters, price tags, window design etc. Eventually 00.thestore decided to go through a slight re-brand, where I have been able to redesign the logo, the shopify store and focus the graphic language even more towards a Gen-Z audience.