Through strategic design and attention to detail, Hauz has built a strong and recognisable brand presence. We gained a noticeable increase in interest in the agency’s services, along with a growing number of talent seeking representation.

Through close collaboration with the founder, I built Hauz from the ground up. Some of my responsibilities included developing the visual identity that defines Hauz, designing a website to reflect the brand's ethos and entice visitors to reach out, and designing graphics and visuals for social media platforms to build brand awareness and engagement. I also worked on numerous ad campaigns to drive people to the website and drive attention to the brand.

As a brand-new company, we needed a brand identity that could drive interest in the brand and reflect its values, positioning it as a trustworthy agency at the top of its game.

We wanted to create a brand that could feel elegant and premium but also have that edge that millennials and Gen-Z gravitate towards. Given that our primary focus is on female beauty and fashion talent, we have developed a graphic language with a feminine touch. Simultaneously, we selected a neutral color palette, predominantly featuring beige and black, to also appeal to male talent.