Wellvrse is a wellness platform allowing you to access a range of 5-minute guided mindfulness experiences in some of the world's most peaceful natural environments, re-created in VR. I had the pleasure of creating their brand identity and visual language, launching wellvrse into the public domain. After engaging in an in-depth exploration of the distinctive facets that set Wellvrse apart, and by discerning the core defining points, I created an identity that not only distinguishes the brand but also resonates with its target audience.