Mason & Fifth

My role included shaping the overall visual narrative, delivering a memorable, high-quality experience for the guests.

As the only graphic designer at Mason & Fifth, I was in charge of the guests’ full visual experience. I worked on a wide variety of projects, including social media ads, printed collaterals, website flows, assets for events, branding\re-branding, and generally, all that's needed to fill a residence and give the guests a top-notch experience.

Photographed by Adam Firman

With M&F operating as an ecosystem of brands, I was taken on board as an in-house graphic designer to take care of all the visual outputs of the brand.

Within the brand of Mason & Fifth there are bedrooms, a workspace, a recording studio, a restaurant and also a wellness area - all with distinctive visual identities and a slightly different audience. Working with a small team, I reported to the brand director and the brand manager and, together, we worked on delivering a carefully curated visual experience for all the residents, leaving them with a lasting memory of Mason & Fifth as a whole.