Given the eclectic nature of her work, the goal was to create a digital presence that reflected her style while maintaining an elegant and understated aesthetic. We landed on a design that was distinctive yet subtle, focused on an editorial and research-led aesthetic.

After presenting her with three design concepts, we picked a style that was loosely reminiscent of newspapers with a color scheme that included a blend of muted tones with occasional vibrant accents. To showcase Sanjana's personality we integrated some subtle interactions into the website. These animations add a playful element to the site, giving a glimpse of her jolly personality.

In her practice, Sanjana works with private individuals and businesses, but she also partners with universities and cultural centres on a variety of research projects. With this in mind, we needed to find a solution that could strike a balance between her range of projects.