Targeting the Gen-Z wellness-conscious demographic, Wellvrse aims to provide quick, accessible, and immersive solutions. By discerning the core defining points, Wellvrse not only distinguishes itself as a brand, but is also able to resonate with its target audience.
The main challenge the brand faced was striking a balance between the serene of nature and the typical darkness that the VR industry gravitates towards.
After engaging in an in-depth exploration of the distinctive facets that set Wellvrse apart, I designed a modern logo that, in its shapes, echoes the digital world. We chose a colour palette that was soothing yet vibrant, reflecting both the serene feeling of nature and the technological VR experience. We also selected a set of icons inspired by topography to reinforce the brand's message, as a part of the experience involves exploring the natural environments Wellvrse places you in.
wellvrse
Branding – web design
Wellvrse is an innovative wellness platform that offers 5-minute guided mindfulness experiences set in some of the world's most serene natural environments, re-created in virtual reality (VR).
Related Work