This typeface also presents variable glyphs for the vowels, to show how migration is not a static process and how immigrants constantly evolve, change, and adapt to the culture surrounding them.
The categories found in acculturation can be broken down into visual cues. Integration holds all the elements that would suggest a smooth transition. Deculturation encapsulates the idea of loss and a sense of incompleteness. Rejection is characterised by confrontation that can be seen as sharp and hostile. While assimilation holds more quirkiness, existing in both the smoothness of integration in the public sphere, and the sharpness of rejection in the private sphere. These visual cues became the base of my approach towards the letterforms.
This typeface also presents variable glyphs for the vowels, to show how migration is not a static process and how immigrants constantly evolve, change, and adapt to the culture surrounding them.
The categories found in acculturation can be broken down into visual cues. Integration holds all the elements that would suggest a smooth transition. Deculturation encapsulates the idea of loss and a sense of incompleteness. Rejection is characterised by confrontation that can be seen as sharp and hostile. While assimilation holds more quirkiness, existing in both the smoothness of integration in the public sphere, and the sharpness of rejection in the private sphere. These visual cues became the base of my approach towards the letterforms.
Acculturation Display is a typeface that explores migration through its letterforms. The design of each glyph has been inspired by real testimonies of immigrants, all collected in a type specimen.
Once migrants move to a new country they may experience a change in identity and culture. This process is called acculturation and it is expressed in four ways: assimilation, rejection, deculturation or integration (more on this later). Acculturation is a subjective process; each person will respond to it in their own individual way.
Acculturation display
type Design – Graphic Design – design research
Migration is a process that involves millions of people around the world. We often hear about how a country changes because of immigration, but how do immigrants change?
Acculturation display
type Design – Graphic Design – design research
Migration is a process that involves millions of people around the world. We often hear about how a country changes because of immigration, but how do immigrants change?