The HONY Café was created as
a brand extension for Humans Of New York, a photographic project, turned viral, started by Brandon Stanton in 2010. The project has been carried forward by a group
of 6 people; my role consisted in the creation of a brand book and
a new logo, that could be easily paired with the original brand.
The logo has been created in three variations. The first shown
is the main logo while the second is the simplified version, created
to accomodate smaller prints
or harduous printing materials.
The third variation has been created for the stores located all around the globe, incorporating the name of each city within
the logo. The colour palette was kept faithful to the original used
byHumans Of New York.