00.thestore is a sustainable pop-up shop created by the creative agency AfterHourz. As the design lead at AZ, I worked to bring the vision of the creative director to life for both Edition 2 and 3 of the store, creating a consistent and appealing visual experience for both digital and physical platforms. My role has been instrumental in shaping the overall visual narrative, contributing significantly to the success of the already established identity of 00.thestore.